Module 05Lesson 1

Lesson 1. Finding Tasks and Observation

Hands-on: Zapier

Lesson 1. Finding Tasks and Observation#

Why This Matters#

Clients rarely say: "I need an AI agent." They say: "We have a problem with X." Your job is to see where an agent can solve that problem.

Key Idea#

Tasks are where time is lost and manual work is heavy

Look for processes that repeat 10+ times a day and involve standard steps.

Where to Look for Tasks#

1. Observing Processes

Ask the client or observe:

  • What takes the most time?
  • Which tasks are done manually every day?
  • Where do errors occur?
  • What frustrates the team?

Examples:

  • a manager spends 2 hours a day answering standard questions
  • an admin manually enters clients into a spreadsheet
  • an HR manager copies data from resumes into CRM

2. Client Interview

Ask questions:

  • "Which task takes the most time?"
  • "What do you do every day that you'd like to automate?"
  • "Where are your bottlenecks?"
  • "What's holding you back from growing?"

Sample dialogue:

You: "Which task takes the most time?"
Client: "Managers answer the same questions: 'How much does it cost?', 'When's delivery?', 'How do I pay?'"
You: "How many such requests per day?"
Client: "About 30–40. Each answer takes 5 minutes."
You: "So that's 2.5–3 hours a day. What if an agent answered 70–80% of these questions?"
Client: "That would be great!"

3. Analyzing Communication Channels

Look at:

  • Customer chats (Telegram, WhatsApp, social media)
  • Email
  • Website forms
  • Phone calls

What to look for:

  • recurring questions
  • standard requests
  • frequent errors

Example: You reviewed 100 customer inquiries and found:

  • 40% — questions about delivery and payment (FAQ)
  • 30% — booking a service
  • 20% — order status
  • 10% — non-standard requests

→ Solution: FAQ agent + booking agent will cover 70% of inquiries.

Typical Automation Zones#

FunctionTypical TasksExample Agent
SupportFAQ answers, status checksFAQ bot
SalesLead qualification, proposalsQualification agent
MarketingReview analysis, content ideasAnalytics agent
OperationsFilling spreadsheets, remindersAssistant agent
HRResume screening, candidate repliesRecruiting agent

Task Discovery Checklist#

  • Conducted client interview (15–30 min)
  • Observed processes (if possible)
  • Reviewed customer chats/email
  • Found 5–10 candidate tasks
  • Recorded: what's done, how often, how much time